To ask the Scottish Government what the outcomes were of the visits to the US and Canada for Scotland Week 2013 by the First Minister and the Minister for Transport and Veterans.
Scotland Week 2013, led by the Scottish Government and delivered in partnership with Scottish Development International, Visit Scotland and Creative Scotland took place from 3-10 April with engagements centred around New York and Washington DC in the US and Halifax and Toronto in Canada. The focus of the visits of both the First Minister and the Minister for Transport and Veterans Affairs was to: i) encourage economic investment and secure jobs for Scotland; ii) launch Visit Scotland’s Homecoming 2014 tourism campaign in the all important US and Canadian markets; and iii) engage with a number of prestigious global institutions and key influencers, to promote Scotland as a good global citizen.
From 3 - 7 April 2013 the First Minister visited New York. He began his visit by launching Visit Scotland’s Homecoming 2014 campaign, in Scotland’s most important overseas tourism market, to an audience of key travel and lifestyle media, travel trade and business tourism contacts. The launch was designed to build on the more than £50 million in additional tourism revenue for Scotland generated in 2009, when the first Homecoming took place.
The First Minister carried out an extensive programme of targeted business engagement with top US companies, developing both new and existing relationships. These meetings featured 220 new jobs, 34 jobs safeguarded and more than £12 million of new investment, as follows:
The First Minister met senior representatives of US-based business analytics and software services provider SAS to announce the expansion of their operations in Scotland which will result in 94 new jobs and safeguard an additional 34 high value jobs; further reinforcing Scotland’s world-leading position in the field of life sciences, the First Minister met with US-based medical products company Daktari Diagostics to welcome their decision to locate a new manufacturing operation for the companies blood/HIV testing diagnostic kits, creating 126 new jobs and £11.9 million of new investment; the First Minister also met leading representatives of JP Morgan, Blackrock and Johnson & Johnson, all major existing investors to discuss their long term commitment to Scotland.
While in New York, the First Minister continued his engagement with business by i) speaking at an SDI-led trade mission reception for 17 Scottish companies seeking to expand their activities in the US market; ii) hosting a dinner for influential US-based Global Scots; and iii) addressing an audience of over 300 top US-based business leaders at the New York Saint Andrew’s Society’s Inaugural Business Networking Dinner, which honoured Douglas Flint CBE, Chair of HSBC Holding PLC and Anne Gloag OBE, Philanthropist and Co-Founder of the Stagecoach Group PLC, as Global Man and Woman of the Year award winners.
At the Carnegie Council for Ethics in International Affairs the First Minister delivered a speech to an audience of major New York City companies and key business media contacts on ‘Scotland’s Place in the World Economy’. He highlighted Scotland’s key economic sectors such as innovation, renewable energy, life sciences, financial services and tourism, including how an independent Scotland would be well placed to capitalise further on these strengths, participating as an active member of the international community, by maintaining close ties with the US and our other major trading partners.
The First Minister launched a photographic exhibition by former Barlinnie prison officer, now critically-acclaimed international photographer, David Eustace, which featured stunning landscapes which showcasing the Year of Natural Scotland 2013. In starting 10th annual Scotland 10k Run, the First Minister addressed around 10,000 runners and 5,000 spectators as New York’s Central Park temporarily became a small part of Scotland.
On Saturday 6 April 2013, the First Minister gave a public lecture at Princeton University, New Jersey, on The Wealth and Well-being of Nations to an audience which included a significant number of distinguished international scholars. The lecture was part of a Princeton-Glasgow Caledonian University symposium on the lecture theme, “The Wealth & Well-being of Nations, the First Minister’s address focused on Adam Smith’s legacy and the relationship between wealth creation and the common good today, including the Scottish Government’s international leadership on climate justice and social policies addressing inequality.
Whilst in New York the First Minister also undertook a number of press and media interviews including with Reuters TV and Bloomberg.
From 8 - 10 April 2013, the First Minister visited Washington, DC. At the Brookings Institution, a non-profit public policy organisation consistently ranked as the most influential, most quoted and most trusted think tank in the United States, the First Minister delivered a speech on how an independent Scotland would be a good global citizen. The First Minister took this opportunity to stress the links between Scotland and the USA and to emphasise the three aims of an independent Scotland’s foreign policy, promoting economic interests, protecting assets and people; and participating on the world stage. He went on to speak about Scotland’s role as a good international citizen, working to combat climate change, promoting international development, and supporting human rights. The event was attended by international diplomats and members of the US foreign policy community, including think-tanks, private sector representatives, Congressional staffers and media.
On Capitol Hill, the First Minister was guest of honour at the annual National Capitol Tartan Day reception where he met with the co-chairs of the Friends of Scotland Caucus in the US House of Representatives. The First Minister held separate meetings with John A. Boehner, Speaker of the US House of Representatives and with Senator Lamar Alexander, co-chair of the Friends of Scotland Caucus in the US Senate. The First Minister also met with General Colin Powell, former US Secretary of State, who is proud of his Scottish heritage, discussing Scotland’s desire to pursue economic growth opportunities and strengthen the bonds of friendship between both countries.
The First Minister visited Mount Vernon, former home of President George Washington, where he presented two volumes of official letters to the Honourable American Congress, written by President Washington during the war between the United Colonies and Great Britain. The volumes, which in the autumn will be formally loaned from the National Library of Scotland (NLS), will mark a new collaboration between the NLS and Mount Vernon’s new Fred W. Smith National Library for the Study of George Washington.
The First Minister also undertook a number of media related interviews and events including a meeting with the Washington Post Editorial Board and a briefing at the National Press Club.
Mr Brown, Minister for Transport and Veterans, visited Halifax, Nova Scotia and Toronto, Ontario from 4 -10 April 2013 where he also undertook a number of business and tourism engagements to promote Scotland during Scotland Week 2013.
In Nova Scotia, Mr Brown’s programme covered a number of public diplomacy events, including official recognition of the visit in the Provincial Legislature, where leaders of each political party read resolutions supporting Tartan Day and recognising the strength of Scotland's contribution to the Province. Additionally, the Minister attended and spoke at the Province’s annual Tartan Day celebrations hosted by The Honourable James Grant, Lieutenant Governor of Nova Scotia. These engagements afforded senior political engagement, including meetings with two Federal Ministers and with two provincial Ministers and discussions with the Speaker of the Nova Scotia House and the Premier of Nova Scotia.
Mr Brown’s programme provided for significant engagement with business in both cities including hosting and speaking at networking receptions in Halifax and Toronto for over 250 guests. Mr Brown also hosted two business networking lunches in Toronto hosting upwards of 70 senior business contacts. This included the SDI-led trade mission event in Toronto supporting 6 Scottish companies seeking to expand their activities in the Canadian market and an event promoting the concept of an Ontario-Scottish Business Association, a model which was successfully launched in Alberta earlier this year and which provides a mechanism for bringing together the many business contacts SDI has developed in the market since February 2011.
Mr Brown’s programme in both Toronto and Halifax also had a focus on air route development including meeting with Air Canada to recognise their forthcoming direct flight from Toronto to Edinburgh, which will commence a three weekly service on Canada day this July. He also had positive discussions with airport authorities in both Halifax and Toronto about the potential for further expansion.
The Minister took the opportunity to learn about the work the Canadian Government is doing to support the Veterans community. Mr Brown was joined by Martin Gibson, Chief Executive of umbrella body Veterans Scotland. They visited a number of veterans support projects and met with both provincial and federal Ministers and officials to identify ways of developing best practice for former service personnel living in Scotland.
Mr Brown also undertook a number of media related interviews and events including an appearance on CTV Atlantic on Tartan Day (6 April) in an interview with CTV Atlantic Anchor Jackie Foster and an interview with Baxters Travel media, the largest travel trade publisher in North America. He was also afforded an opportunity to promote 2014 to Canadian tourism and travel trade markets through hosting the official Canadian launch event for Homecoming 2014 in Toronto on 9 April 2013.
The programme costs of Scotland Week 2013 were £326,143, well under the budget set by ministers, and considerably less than the costs of any previous Tartan Weeks.
The Presiding Officer and a Parliamentary delegation, Bruce Crawford MSP and Duncan McNeil MSP, also travelled to the US during Scotland Week, undertaking their own programme of engagements as well as participating in a number of Scotland Week activities.