To ask the Scottish Executive whether it considers the Eat More Fish campaign to have been successful to date and, if so, on the basis of what criteria.
The Eat More Fish Campaign was launched in May 2009 to increase awareness of the health and environmental benefits of eating at least the recommended two portions of fish a week.
Seafood Scotland, the cross industry body representing stakeholders from across the fishing and fish processing industry has been responsible for running the campaign on the industry''s behalf and has achieved the following:
Raised consumer awareness of the health and environmental benefits of eating fish through work with schools, retailers, the food service sector and fishmongers.
Run a Scotland wide competition to find the country''s best young seafood chef, over 42 chefs entered.
Launched an award winning web portal giving consumers a single source of advice on buying and eating Scottish fish, including recipe ideas.
Held seafood promotions at public events, including the Taste Festival in Edinburgh.
According to Seafish, the campaign helped to generate a significant increase in retail sales of seafood in Scotland - by £8.6 million in value and 6 per cent in volume between May and October 2009.
The Eat More Fish Campaign was extended earlier this year and will continue until March 2011. A full evaluation of the campaign will be carried out then.