To ask the Scottish Government what information it can provide regarding the most recent visits to the United States and Canada by the Cabinet Secretary for Culture, Europe and External Affairs and the Cabinet Secretary for Infrastructure, Investment and Cities.
Scotland Week 2015 ran from 4 to 11 April, during which time the Cabinet Secretary for Infrastructure, Investment and Cities and I undertook extensive ministerial engagements in Toronto, Los Angeles and New York City.
The overall purpose of this year’s Scotland Week was to encourage further investment in Scotland’s creative industries, including meetings with film studios; business and tourism meetings designed to drive jobs, investment and visits to Scotland; numerous events promoting Scotland’s cultural and food and drink sectors, demonstrating that Scotland is open for business, and promoting strength and competitiveness of Scotland’s key sectors.
My engagements in New York and Los Angeles focused on strengthening our existing strong relationships and encouraging further investment in Scotland’s creative industries. This included high level meetings with representatives from two studios behind some of the most well-known films ever made, Warner Brothers and Lionsgate Entertainment. I also promoted emerging Scottish film talent at a Royal Conservatoire short film event which showcased original films by Scottish students studying in Los Angeles as part of the BA Digital Film and Television programme in Glasgow.
Business engagements during my visit included meetings with Edrington Americas and Dupont Teijin Films in New York and with Majestic Hospitality in Los Angeles. These meetings helped reaffirm government support of expanding investment in Scotland and of further developing relationships between American companies and Scottish businesses.
I also met members of the GlobalScots network in New York and Los Angeles to gain their insights into opportunities for Scotland in the US market and to identify where this influential group can support the government’s economic strategy.
In New York I provided a welcome address at a VisitScotland media reception, which promoted 2016 as the Year of Innovation, Architecture and Design through the use of food and drink. This resulted in significant media coverage of Scotland’s tourism product.
My visit included several cultural engagements, including a visit to the Scots Who Built New York exhibition which celebrated the iconic buildings in New York built by Scots. In New York I also hosted the launch of the Gerard Burns Portrait Exhibition, which promoted and raised the profile of Scottish art with the unveiling of 15 portraits of prominent Scots. In Los Angeles I was a guest of honour at an event with the Royal Conservatoire of Scotland, which showcased Scottish arts, Scotland’s cultural impact internationally and food and drink. I was also guest of honour at the Los Angeles St Andrew’s Society Tartan Day Celebration – our first engagement with diaspora in Los Angeles.
I conducted a courtesy meeting with New York City’s Commissioner on Cultural Affairs, Tom Finkelpearl, and discussed current links between Scotland and New York City as well as identifying further areas of mutually beneficial collaboration.
In addition, I provided a keynote address in Los Angeles to students and faculty of the University of Southern California on Scottish politics, Scotland’s role within the UK’s devolution and the importance of public diplomacy. In New York I also engaged with Glasgow University alumni at a reception at Carnegie Hall, where I spoke about the importance of the role of alumni as ambassadors to help spread the message about our modern Scotland.
The Cabinet Secretary for Infrastructure, Investment and Cities’ programme included engagements which highlighted existing and recently enhanced transatlantic routes which played a key role in the success of the Commonwealth Games and Ryder Cup as well as promoting talks to develop new links, focusing on business and tourism markets.
In Toronto, the Cabinet Secretary’s visit began with a speaking role at an event celebrating the bicentenary of the birth in Glasgow of Sir John A. Macdonald, the first Prime Minister of Canada. His speech highlighted the role of Scots in the history of Canada and the strong existing relationship of mutual investment, tourism and cultural exchange. The Cabinet Secretary also demonstrated the support for links between Scotland and Canada’s military at a veterans event at the Royal Canadian Military Institute. A bilateral meeting with Ontario Provincial Minister Brad Duguid involved discussion of policy areas and explored examples of where Scotland and Ontario can share examples of best practice, and work together for mutual benefit.
To raise the profile of Scotland and showcase our food and drink sector, the Cabinet Secretary delivered a speech at George Brown College in Toronto. This event, attended by key decision makers in the food and drink and retail sectors in Ontario, promoted the Year of Food and Drink, describing Scotland’s premium products and highlighting trade opportunities in the sector. The Cabinet Secretary further promoted the Scottish food and drink sector at a meeting with Cooke Aquaculture, a leading aquaculture company, with an operational presence in Scotland since 2014.
A meeting with Air Canada Rouge helped to progress discussions on a potential extension of the route service into Edinburgh to all year round. Other business engagements in Toronto included meetings with companies ComDev, Fengate and CGI. In New York, business meetings were held with Cognizant, Oceana and Aberdeen Asset Management, to reinforce the importance of the companies’ operations and future plans for Scotland.
The Cabinet Secretary hosted a reception for Scottish University alumni in New York and spoke on the importance of building a strong Scottish Alumni network and spreading the message about modern Scotland.
Culturally, the Cabinet Secretary attended a number of events in New York and Toronto which promoted Scotland. He spoke at two diaspora focused events, highlighting the success of 2014 and engagement opportunities with the diaspora to encourage visits to Scotland and promoted the Scottish creative sector at a Scottish Music Festival in Bryant Park in New York. He also attended the St Andrew’s Society of New York’s Kirkin’ ‘O the Tartan, followed by the Tartan Day Parade – one of the longest running events of Scotland Week. In addition, the Cabinet Secretary demonstrated his support for the fundraising effort of the National Trust for Scotland USA Foundation at their 8th Annual Gala Dinner and honoured Billy Connolly with the Great Scot Award.