To ask the Scottish Executive what it is doing to promote Perth and Kinross to the rest of the United Kingdom and overseas as a golfing destination ahead of the Ryder Cup 2014.
VisitScotland spends £1 million annually on the promotion of golf tourism and marketing is targeted at specialist golf groups as well as more widely across those consumer segments where golf may be an element of the visitor''s trip.
Marketing activity includes publications, direct mailings, sponsorship of major tournaments, a dedicated golf website and presence at the International Golf Travel Market. The promotion of Perth and Kinross as a golfing destination is included in this activity.
VisitScotland''s publication The Official Guide to Golf includes a 36 page section on the Historic Heartlands covering all golf courses in Perth and Kinross. This publication is circulated on-line to 115,000 consumers and includes a feature on the Ryder Cup which will expand in the run up to 2014. In addition to this, The Perthshire Golf Guide, a comprehensive guide to golf courses in Perth and Kinross, is available through VisitScotland''s local and national Visitor Information Centres, from VisitBritain, at golf courses and at golf events and exhibitions throughout the UK and Europe.
Some of VisitScotland''s partners from Perth and Kinross join them at their exhibition stand at the International Golf Travel Market, including the Murrayshall House Hotel and the Gleneagles Hotel who have the opportunity to promote their own specific brands.
The Ryder Cup logo and branding cannot be used in the promotion of golf in Scotland or Perth and Kinross until after the competition at Celtic Manor in 2010. After this point, VisitScotland will integrate the branding into all of its relevant marketing activity.