To ask the Scottish Executive what action will be taken in 2011 to promote Perthshire as one of the top tourist destinations in the world.
VisitScotland is committed to driving tourism growth in Perthshire and will continue to do so in 2011 by promoting Perthshire in key national and local marketing campaigns and communications with consumers at home and abroad.
VisitScotland will do this by working in partnership with individual businesses, public agencies, and local authorities to target consumers though marketing, information and inspiration, and quality to maximise the economic benefits of tourism to the area.
Marketing activity includes publications such as the Perthshire, Angus and Dundee Where to Stay and What to See and Do guides; VisitScotland.com and Perthshire.co.uk websites; marketing activities on seasonal campaigns such as Perfect Day, My Scotland and Winter White; consumer e-zines and e-newsletters and of course providing additional information and inspiration through the
six VisitScotland Information Centres (VIC) based in Perthshire.
VisitScotland and Scottish Enterprise work closely with various key stakeholders in Perthshire including Highland Perthshire Destination Management Organisation, Atholl Estates, Gleneagles Hotel, Horsecross Arts Ltd, Nae Limits, Pitlochry Festival Theatre and Scone Estates. These key tourism organisations have received advice and support on strategy development, business planning, training and product development, marketing and promotion and are key partners in helping Scotland and Perthshire increase it''s the visitor offering on the global tourism market.
In order to increase partnership working and further improve the promotion of Perthshire as a tourism destination I facilitated three stakeholder sessions (in Birnam on 15 July 2010, Crieff on 23 November 2010 and Pitlochry on 20 December 2010) with tourism businesses and organisations in the area that are keen to develop and improve their product.