- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive how SQW Economic Development Consultants measured coverage of Scotland as a result of the 2005 G8 summit being held in Gleneagles as being either neutral, positive or negative in tone, as set out in the report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles.
Answer
Page 67 in the report appendices outlines how coverage was analysed. These can be found at
http://www.scotland.gov.uk/Publications/2005/12/G8Econ.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive, with reference to the use of advertising value equivalence by SQW Economic Development Consultants in their report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles, how readily it considers articles in the media about the 2005 G8 Summit being hosted in Gleneagles can be equated with adverts showcasing Scotland as either a tourist destination or as a destination for inward investment.
Answer
“Advertising value equivalents” and “opportunities to see” are standard industry techniques for measuring media coverage employed by TNS Media Intelligence who are experienced practitioners in this field. Both measures are included in the report. The increased awareness of Scotland that the G8 summit helped develop provided a great platform to develop our international work, building international links, and promoting Scotland not just as a great location for international events, but also as a great place to visit, live, work and study.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive whether, when SQW Economic Development Consultants state in their report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles, that “estimating the wider costs of disruption is beyond the scope of this work”, they were precluded from carrying out an analysis of the cost implications of disruption caused by the summit and costs of repairing damage to civic and private property caused by those in Scotland protesting at the presence of the summit.
Answer
No such direction was given by the Scottish Executive at any stage.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive what methodology was used by SQW Economic Development Consultants to back their statement that the total value of coverage for Scotland as a result of the 2005 G8 Summit having been held in Gleneagles in the lead-up to the summit over six months was £618 million, as asserted in the report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles.
Answer
Page 32 in chapter 8 of the report, produced by independent consultants SQW, describes how the estimate of £618 million was arrived at. The report can be found at:
http://www.scotland.gov.uk/Publications/2005/12/G8Econ.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive whether, when SQW Economic Development Consultants state in their report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles, that “the G8 has a particularly high profile in Scotland’s main tourism markets”, they have treated any coverage of the 2005 G8 Summit in these places as being automatically beneficial for the tourist industry.
Answer
No such automatic relationship is assumed. These potential benefits have not been included in any of the monetary estimates of the economic impact in the report. However, I am confident that we will make the most of the longer term economic and business opportunities arising from the summit.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive what the effect would be of the 2005 G8 Summit being held in Gleneagles in terms of the expenditure accrued by it, as opposed to the revenue accrued to the Scottish economy by the summit, if the revenue raised by the Make Poverty History march and Live 8 event were not included in the estimate made by SQW Economic Development Consultants in their report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles.
Answer
Additional expenditure generated by visitors attending the Make Poverty History and Live 8 events is shown on page 15 of the report appendices, while the breakdown of short-term benefits is presented in table 1 on page iii of the main report. The report and appendices can be found at
http://www.scotland.gov.uk/Publications/2005/12/G8Econ.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive how SQW Economic Development Consultants estimated that 37% of those taking part in the Make Poverty History march and 39% of those attending the Live 8 event were from outside Scotland, as set out in their report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles.
Answer
A detailed description of the methodologies used in surveying those involved at the Make Poverty History March and the Live 8 event is set out in annex B of the report which can be found at
http://www.scotland.gov.uk/Publications/2005/12/G8Econ.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive what the detailed methodology used by SQW Economic Development Consultants was in their investigation of the economic impact of hosting the 2005 G8 summit at Gleneagles by which they measured the advertising value equivalent of the “unprecedented media coverage” of Scotland between 2 and 11 July 2005 as a result of the G8 summit as being worth £66.4 million.
Answer
The methodology for media evaluation is described in annex C of the report which can be found at
http://www.scotland.gov.uk/Publications/2005/12/G8Econ. The industry standard methodology was used for calculating the advertising value equivalents of media coverage. The analysis was conducted independently by TNS Media Intelligence.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive whether, in its estimate that the Scottish economy benefited by Gleneagles having hosted the 2005 G8 Summit, it has accounted for the costs to repair damage to civic and private property by those protesting at the presence of the summit.
Answer
The report by SQW points to damage to property only occurring in a small number of cases. For private property, the likely impact on insurance premiums was also assessed and is likely to be negligible. In terms of civic property, £6,720 will be paid to Edinburgh City Council for the clean up of the Jack Kane Centre, Calton Hill, Meadows and Princes Street Gardens; this has been included in the costs. The report can be found at:
http://www.scotland.gov.uk/Publications/2005/12/G8Econ.
- Asked by: Alex Neil, MSP for Central Scotland, Scottish National Party
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Date lodged: Friday, 16 December 2005
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Current Status:
Answered by Tom McCabe on 24 January 2006
To ask the Scottish Executive, where SQW Economic Development Consultants identify increased costs in a number of cases caused by damages to property in their report, Economic Impact of Hosting the 2005 G8 Summit at Gleneagles, whether these costs have been included in the estimate within that report of the costs and benefits to the Scottish economy by virtue of this summit.
Answer
I refer the member to the answer to question S2W-21834 on 24 January. All answers to written parliamentary questions are available on the Parliament’s website, the search facility for which can be found at
http://www.scottish.parliament.uk/webapp/wa.search.
